This month, my husband and I celebrate our 25th wedding anniversary. As I reflect back across the years and how our relationship came to fruition, I see a lot of …
Content Marketing: Getting the Customer to Sing your Praises
From a very early age, I’ve been entrenched in music. As a young child, my parents took me to watch dress rehearsals of the Los Angeles Philharmonic. By preschool, I …
Slow Marketing: The You behind the Brand
What marketing and sales professionals can learn from the Slow Food Movement Have you seen the commercials for McDonalds that portray the fresh produce and grains? These advertisements are part of …
A New Era of Media Innovation
Media Innovation: I’ll define it as the new and creative means in which we communicate our message. Marketing messages, educational articles, heart-warming stories– we now have many more options to …
Work/Life Balance: The Dinner Challenge
It’s hard to read your Facebook news stream and not see an abundance of ALS Ice Bucket Challenge videos. Don’t get me wrong, it’s a fun promotion raising awareness and …