When new-to-market chocolate manufacturer Oro Maya needed a tool for sales calls, we crafted this 16-page white paper to educate their target audience, chocolatiers and chefs, on how to buy chocolate couverture and the challenges the chocolate industry faces. This guide covers key points of Oro Maya’s sales story including the origin of chocolate, cacao flavor profiles, the industry’s current unethical harvesting and production practices, the cost of the “organic” label and responsibly-produced Oro Maya’s answer for a troubled industry potentially facing a cacao shortage. This piece was introduced at an industry conference and was well received not only by Oro Maya’s target customer, but industry consultants and culinary students, too. The white paper also serves as a lead generation tool online as well as mailed to prospective new customers.